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Top 10 Tips on What to Put on Your Practice Website

There are certain features that visitors will expect to find on any good practice website. Here is our top 10 list of things to look out for when you get your website from your provider of websites for accountants.

  1. Home Page Design. This needs to grab the visitors attention and encourage them to go further into the site. Your website is like a shop window, designed to encourage people to come in.
  2. Phone Number. Ensure this is prominently displayed on every page of your website to encourage potential clients to contact you. A live chat facility can also be useful if you have a busy website.
  3. Selling Pages. This should be more than a just a bit of boring narrative on an About Us page about the history of the practice. It needs to be more about your clients and prospects and how they will benefit from using your practice. Talk their language, not yours.
  4. Email Address Collector. Many visitors will not be ready to contact you at the point they visit your website. So if you don't have their contact details you may never hear from them again. The easiest way to keep in contact is with an email newsletter but to send that you nust collect an email address. This could be as a straight forward sign up for your newsletter option or they could provide their email address in exchange for you giving them access to more useful information, a white paper, etc. This is the key to winning long term in getting your website to attract new clients.
  5. Service Selling Pages. Describe your services in enough detail so that visitors know what they can get. Add a call to action at the end of your service page to encourage them to contact you.
  6. Resources. Designers that specialise in accountants usually have sites packed full of resources related to accountancy, whether that be tax related items or more general business help. The purpose of the resources should be to provide enough information to educate the visitor and encourage them to contact you for more help without always giving the complete answer away.

    A substantial amount of resources will also help improve the credibility of a small practice. With lots of resources it's useful to have a site search facility.

  7. News. Fresh content will help keep your site up to date. As well as general accountancy related news try to have more personal news about what's going on in your practice to keep it personal and interesting. This can help convey the feel of what your practice is really like.
  8. Client Only Login Area. A facility to make information available online and for clients to supply information to you is a very useful way of keeping in touch with your clients. You should find out if this is included in any package provided or charged for as an extra.
  9. Contact Us Page. Make sure this can be reached from every page and provide as many alternative ways for you to be contacted as you can. Make sure your contact page includes a printable map to help visitors that would like to come to meet you face to face. Please note that, by law, certain information such as company registration and VAT numbers have to appear on the contact page.
  10. Legals & Privacy. Ensure you have pages that give you the necessary legal protection, comply with all web disclosure legislation and explain your privacy policy. In particular, the privacy page should mention the ways your website / company collects information and how one can access the information you hold about them.